IMAGE REVOLUTION, 1996Freedom of will may be a fabricated state of mind- illusion- but one that allows us to act opposed to being acted on. It is here as image makes and consumers that our education begins anew. As photographers we can abandon our old ways of thinking about the authority of the image – it’s cloak of truth and uniqueness. Maintaining this investiture in it makes photography a precious commodity disavowing the inherent properties of duplication, reproduction and interaction that should be allowing to run more freely. In understanding the artificial restraints we impose on photography and other visual images we educate ourselves against what McLuhan called “Media Fallout” by challenging the structure thereby allowing for change.